For every logo that is accepted by the client with warmth and open arms, there are just as many less fortunate logos who are outcast to exist with little purpose hidden away homeless in an old folder somewhere deep in a computer hard drive.

To find the ‘origin’ of ‘design’ we must first define ‘what is design?’
Design is at the heart of all known things. For something to exist surely it must of been designed, whether it be by a conscious human desire or by natures constant evolution? Everything is here for a reason and has been created to [...]

Recently I NOTICED that Google had changed the coloured box that highlights the sponsored link at the top of a search page.

Your logo is the face of your company.
It should symbolise your values, what sets you apart from your competition and give a lasting positive first impression.

The next question being ‘what are this Saturday’s winning lotto numbers?’ No but seriously, although it is very difficult to define the definitive official guide to designing a ’successful logo’. There are certainly, however, a set of unofficial guidelines to which most good logo designers try to adhere to. These guidelines are by no means [...]