For every logo that is accepted by the client with warmth and open arms, there are just as many less fortunate logos who are outcast to exist with little purpose hidden away homeless in an old folder somewhere deep in a computer hard drive.

Your logo is the face of your company.
It should symbolise your values, what sets you apart from your competition and give a lasting positive first impression.

The next question being ‘what are this Saturday’s winning lotto numbers?’ No but seriously, although it is very difficult to define the definitive official guide to designing a ’successful logo’. There are certainly, however, a set of unofficial guidelines to which most good logo designers try to adhere to. These guidelines are by no means [...]

Lurking amongst the endless mounds of rubbish we consumers throw into landfills, there are actually a few hidden gems to be found. No I don’t mean something you should have taken to The Antique Road Show with your granny on a Sunday afternoon. I am talking about those tiny little logos that adorn many items [...]